A highly concentrated, plant-derived detergent designed to gently lift stains and odor while caring for the delicate fibers you live in. Created to infuse Softies softness into every load, this highly concentrated all-purpose detergent brightens, preserves color, and increases softness while removing stains and odor - keeping loungewear and bedding feeling fresh through the busiest, coziest stretch of the year. It's an easy practical pairing for any holiday gift set built around getting cozy at home.
Softies collaborated with The Fill to create this product. Founded by Gwen Whiting, the creator of The Laundress, The Fill reimagines fabric and home care through a modern, wellness-forward lens. With decades of expertise in fibers, formulation, and elevated design, Gwen has built a reputation for turning everyday cleaning into an intentional ritual. Together, Softies and The Fill present The All Day Soft™ Collection, thoughtfully formulated to care for delicate fabrics while preserving the comfort and longevity of the pieces you love most.