Every so often, a product comes along that truly changes how you rest—and the Drowsy Sleep Mask is one of those rare discoveries. Beloved by beauty editors and insomniacs alike, it’s quickly become one of the most talked-about sleep accessories in the U.K. and beyond. And now, we’re thrilled to offer it at The Spa at Fearrington.
HOW IT STARTED
Drowsy was created by two brothers, Thom and Rich Hemelryk, after years of working 16-hour days running hospitality businesses. Stress, anxiety, and burnout led them into chronic insomnia. In search of relief, they sold everything, reset their lives, and became completely focused on one mission: sleep.
Their question was simple: What could we create that makes bedtime irresistible?
THE BIRTH OF A CULT FAVORITE
After a year of testing hundreds of materials and designs, they created the first Drowsy mask—a silky, cushioned, light-blocking sleep cocoon designed to melt stress and calm the mind. At first, sales were modest… until a leading beauty editor discovered it in 2020 and featured it on national TV. It sold out in minutes, and the rest is history.
Today, Drowsy has become a global favorite, featured in major beauty publications and adored by those who struggle to switch off at night.
WHY WE LOVE IT AT FEARRINGTON
The mask is:
Fully light-blocking for deeper, uninterrupted rest
Cushioned and silky, turning bedtime into a luxurious ritual
Designed to calm, creating a sanctuary from stress
Perfect for travel, meditation, or daily unwinding
Their motto says it all:“True luxury is great sleep.”
Drowsy continues to innovate, and each mask is crafted with the intention of offering a beautifully peaceful escape at the end of your day.
If you’ve been longing for better rest—or know someone who has—come try one for yourself at The Spa at Fearrington. It may just become the most transformative part of your nighttime routine.
