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About Us

Fitch Creations, Inc., a family company behind it all

About Us

R.B. Fitch started Fitch Creations, Inc. in 1960, and began creating Fearrington VillageTM in 1974. Fitch Creations, Inc. continues to be a family business, run by R.B. and assisted by his daughter Keebe and son Greg. Located just down the road from the college town of Chapel Hill, North Carolina, Fearrington Village encompasses a real estate community and thriving Village Center. Set on a former dairy farm, the boutique shops, restaurants, inn, spa and special events venues are open to the public.

As both Fearrington’s builder and developer, R.B. Fitch oversees the real estate development throughout Fearrington Village with the help of Fitch Creations, Inc.’s team, from sales to design to construction, many with more than 20 years experience with the company.

Fitch Creations, Inc. also owns and manages most of the businesses in the Village Center, including The Fearrington House Inn and Restaurant, The Spa at Fearrington, McIntyre’s Books, Dovecote Style, The Belted Goat deli, Roost beer garden and special events productions (including weddings and corporate events).

We are a family business, based in the business center and we hope you enjoy everything we’ve built!

Want to learn more about the history of Fearrington? Click here!

The Fitch Family



Meet the Team

Fearrington Developer and General Contractor R.B. Fitch

R.B. Fitch, Developer

R.B. and his late wife, Jenny, purchased the Fearrington dairy farm in 1974 and soon started converting the farm and surrounding land into a country village. The original farm house and outbuildings now house the shops and restaurants of the village center, while over 1,200 families have homes nestled in the surrounding woodlands and fields. Learn more about R.B. Fitch.

Greg Fitch

Greg Fitch, Vice President

Well before Fearrington existed, Greg worked for his father part time after school starting in the 1970s. After Fearrington began (and he could drive), he started working at the former farm, busing tables and mowing lawns. He went off to college, worked in the White House under President George H.W. Bush, and earned an MBA from Northwestern University. He then spent a decade working in New York, most recently for Random House, Inc. Greg Fitch rejoined the family business in 2006. He is currently president of the Botanical Garden Foundation, a not for profit which supports the North Carolina Botanical Garden.

Keebe Fitch

Keebe Fitch, Secretary/Treasurer

Keebe has been a part of the family business since the early 1980s. In 1989, Keebe opened McIntyre’s Books, one of the South’s most celebrated independent bookstores, and continues to manage the store. In addition to earning a B.A. in History from UNC, she received an MBA from UNC’s Kenan-Flagler Business School in 2003.

Theresa Chiettini

Theresa Chiettini, General Manager, Village Center

Raised in a family of hoteliers, Theresa learned the intricacies of managing luxury hotels in both Europe and the Caribbean from a very early age. After earning a degree in Hospitality Management from the University of Central Florida, Theresa spent several years at properties in the US and Europe including the prestigious Rafael Hotel in Munich. Theresa has been with The Fearrington House since 2000.

Laura Morgan

Laura Morgan, General Manager, Real Estate Sales and Construction

Born and raised in North Carolina, Laura never strayed far from home.  She received her B.A. in English and Education from UNC-Chapel Hill and joined Fitch Creations when she graduated in 1986.  Laura oversees construction and real estate and also serves as broker-in-charge.

Bobbie Gautney

Bobbie Gautney, Accounting Manager

Bobbie joined Fearrington in May of 1999 as a Job Cost Accountant and was promoted to Accounting Manager for all Fearrington businesses in 2001. Bobbie oversees all aspects of the accounting for Fitch Creations including preparation of financial statements, insurance procurement, and 401k Administration.

Jessica Newton

Jessica Newton, Human Resource Manager

Jessica is a certified Professional in Human Resources (PHR), with a B.S. in Human Resource Management and M.S. in Management and Leadership. She is a passionate employee advocate and business partner, committed to maximizing competitive advantage through strategic employee engagement. Jessica has been on the Fearrington team since 2016.

Matt Clements - IT

Matthew Clements, IT Specialist

Matthew was introduced to the world of fine dining at the Carolina Inn while receiving his B.A. in Biology. He then managed the operations of a pair of brewpubs for 15 years before transitioning into the Information Technology field. Matthew joined the Fearrington team to assist with their Information Technology opportunities and challenges.